The Four-Generation Italian Winemakers Expand Its Spritz Del Conte Portfolio for a More Inclusive Apéritif Lifestyle

LOS ANGELES, April 2, 2025 /PRNewswire/ -- Riboli Family Wines, family-owned and operated since 1917 and best known for ultra-popular brands like Stella Rosa^®, San Antonio Specialty and more, today announced the launch of Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz. The two new SKUs are a part of the family's Spritz Del Conte collection, building upon the Italian winemakers' legacy in refreshing, authentic and on-trend flavors. Consumers are invited to experience the magic of Italy in every sip, inspired by the Amalfi Coast's apéritif (pre-meal beverage) and "La Dolce Vita" ("The Sweet Life"), and ready-to-drink any time of the day, with no additional mixers or ingredients required.

Spritz Del Conte Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz each boasts a unique blend of fresh citrus and herbal notes, combining the defining flavor profile of a Limoncello and the refreshing drinkability of a Spritz for the ultimate refreshing cocktail or mocktail.

While other spritz cocktails on the market are spirits-based, Riboli Family Wines is offering an aromatized wine-based cocktail, made with grapes from the Glera variety (Prosecco) in Northern Italy. The result is a sweet, crisp beverage featuring fresh, zesty lemon and premium white wine notes. The collection includes a traditional Lemoncello Spritz SKU with an ABV of 8.5% as well as a non-alcoholic version (less than 0.5% ABV).

The sober curious lifestyle continues to trend up, especially among Gen Z ages 21+ who are more mindful of their mental and physical health. In fact, nearly one in two (49%) Americans are trying to drink less alcohol in 2025 (NCSolutions). But they still want to indulge; the same study found that 58% of Americans say they'll try a non-alcoholic beverage. As this trend continues to rise, the expansion of the Spritz Del Conte collection empowers consumers with more ways to spritz, catering to lifestyle preferences while remaining in the "sweet spot" of what's popular.

"The rise of the Spritz is unmistakable, becoming a cultural phenomenon in all corners of the world," said Steve Riboli, President & CEO of Riboli Family Wines. "What we found interesting is the versatility of the beverage and the instant popularity of our Spritz Del Conte debut in 2024. The fresh taste of our new, low-ABV Lemoncello Spritz and Non-Alcoholic Lemoncello Spritz makes this ready-to-serve cocktail approachable and a crowd-favorite, no matter how you Spritz."

In fact, the Spritz has proved its popularity in the past few years, rising as one of America's top 10 best-selling cocktails in 2024 – and faster than its company – according to NIQ's Global Cocktail Report. With over 2 million Instagram posts tagged #spritz, as well as its lively, refreshing and bubbly character that bottles the very feeling of Italy, the cocktail has become a social media sensation and cultural phenomenon. The elegant beverage is poised well within the ready-to-serve cocktail category, which is predicted to grow by 12% by 2027, according to IWSR, with limoncello sales on the rise.

Spritz Del Conte is priced at $14.99 and available as a 750ml bottle at major retailers in select states, and growing rapidly. For more information, visit our website at Spritzdelconte.com and follow us on Instagram at @spritzdelconte.

More about Riboli Family Wines
Riboli Family Wines, family-owned since 1917, celebrates over a century crafting award-winning wines. Winner of Wine Enthusiasts' 2018 "American Winery of the Year", Riboli Family Wines includes two main divisions. Riboli Fine Wines division is made up of CA estate-based brands, such as San Simeon, Maddalena, Opaque and Jada, from the family's 2,000 acres of sustainably farmed vineyards in Paso Robles and Monterey. Imported Wines represent family growers committed to sustainable and organic practices, including Stella Rosa^®, the #1 Import Brand in the US. With an affinity for business and innovation, the 3rd and 4th generations of the Riboli Family lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com. 

PRESS CONTACT:
Amanda Magalski
FINN Partners for Riboli Family Wines
stellarosa@finnpartners.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/how-do-you-spritz-riboli-family-wines-launches-lemoncello-spritz-and-non-alcoholic-lemoncello-spritz-this-spring-302417529.html

SOURCE Riboli Family Wines